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Earth Mama Organics

At Earth Mama Organics, clean isn’t just a claim — it’s a commitment. With radical transparency at the core of everything they do, Earth Mama brings the same integrity to their environmental impact as they do to their ingredient labels.

Clean Care without Compromise

Earth Mama Organics has always believed that what you put on your body should be as safe and nurturing as what you put in it. Their radical transparency ensures customers know exactly what’s in every product — and they’re just as open about the environmental impact of those products. By reducing waste, making conscious packaging choices, and earning Plastic Neutral Certification through rePurpose Global, Earth Mama is extending their care from customers to the planet itself.

a baby lying on a blanket next to a basket of body lotions

Radical Transparency, Real Impact

With a commitment to being radically transparent, Earth Mama is not only owning what goes into its products — but also what comes out of them. Through their partnership with rePurpose Global, Earth Mama funds the recovery of as much nature-bound plastic as they generate across their product lines, earning them the Plastic Neutral Certification.

This partnership supports global waste recovery projects that remove plastic from the environment while creating dignified, safe employment for waste workers. Earth Mama’s plastic-neutral efforts ensure that for every bottle, pump, or box sold, an equivalent amount of plastic is kept out of nature and landfills — a powerful extension of their values into real-world action.

It’s not about being perfect — it’s about doing better, every day. And by making their environmental impact as transparent as their ingredient lists, Earth Mama is building trust not only with customers, but with the planet too.

2 Impact Projects
221,593 lbs plastic waste recovered so far
1,672 waste workers supported
“Our planet needs us and Earth Mama is taking strong strides to do our part.”
Earth Mama founder and CEO Melinda Olson.

Sustainability Benefits for the Brand

By partnering with rePurpose Global, Earth Mama has created a clear, measurable sustainability milestone that aligns with their brand promise of radical transparency. In the crowded clean-wellness space, their Plastic Neutral Certification allows them to stand out with an environmental commitment that’s credible, verifiable, and rooted in action.

This has deepened customer trust, strengthened their voice in the conscious self-care movement, and helped the brand connect with retailers and consumers who value honesty and impact. Earth Mama isn’t just telling people they care — they’re showing it, and that integrity is winning hearts and market share alike.

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