Kick Waste, Keep Candy

SmartSweets built their brand on one bold promise: to “Kick Sugar, Keep Candy”. In 2025, SmartSweets took their health conscious mentality to the next level by partnering with rePurpose Global to fund plastic recovery. Through their Plastic Recovery Pledge with rePurpose Global, SmartSweets commits to removing thousands of pounds of plastic waste every year, taking responsibility for their environmental footprint and working towards resolving the plastic pollution crisis, while continuing to grow their presence on store shelves across North America.

Measured Impact, Sweet Results

SmartSweets took their commitment to doing better a step further with rePurpose Global by committing to a Plastic Recovery Pledge in 2025. Through this initiative, SmartSweets funds the recovery of 200,000 pounds of plastic waste from hotspot pollution areas annually — a bold move for a fast-growing snack brand in a plastic-heavy industry.

This pledge helps intercept plastic waste before it can enter our oceans or ecosystems, while also supporting waste workers in regions without reliable waste management infrastructure. At one impact project site, Nuevo Ciclo in Colombia, recovered waste is turned into lumber, creating schools and playgrounds for the surrounding community. In partnership with rePurpose Global, SmartSweets is helping to clean up plastic waste and drive tangible environmental change — making an impact that goes beyond their product line.

Their Plastic Recovery Pledge is just one part of a broader commitment to sustainability. From thoughtful packaging decisions to better-for-you formulations and transparent supply chains, SmartSweets is showing that doing good can still taste great.

2 Impact Projects

50,106 lbs plastic waste recovered

1,584 waste workers supported

“We should feel good about enjoying the foods we love.”
Tara Bosch, SmartSweets Founder

Sustainability Benefits for the Brand

SmartSweets’ commitment to plastic recovery has helped position the brand as a leader in sustainable snacking. Their work with rePurpose Global gives them a clear, credible story to share with consumers, retail buyers, and investors alike — something especially valuable in the crowded better-for-you food space. Plastic recovery has been a key differentiator at trade shows and on shelf, adding further depth to a brand already known for innovation.

By aligning their environmental action with their mission to create cleaner candy, SmartSweets has strengthened brand loyalty with sustainability-minded shoppers along with their health-conscious consumer base. It’s helped them spark meaningful conversations, build retail partnerships, and solidify their role as a values-first challenger brand — one that delivers both sweet flavor and sweet impact.