Saie believes in clean, eco-conscious ingredients and formulas that are packaged and shipped in materials that support the environment and the brand’s eco-friendly mission. They have partnered with rePurpose Global since 2021 for their Plastic Negative certification. In 2024, Saie expanded this partnership as part of The Saie Climate Initiative.
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Saie was started as a new kind of beauty brand, one built on feeling good and doing good. They’re on a mission to make clean, award-winning beauty products that are as luxurious and high-performing as they are sustainable. All Saie formulations are developed with people and the planet in mind. Saie partners with a variety of climate organizations to further their sustainability goals, working with rePurpose Global to certify their products Plastic Negative.
Saie’s Climate Initiative accelerates their sustainability goals in all areas of their processes, from product development to plastic recovery. Their triple-pronged approach strives to clean the planet, go carbon net zero across their emission scopes, and invest in female sustainability expertise. All Saie products have been Certified Plastic Negative since 2021, meaning they remove at least twice as much plastic waste from nature as their products use (including packaging, and supply chain) however, since the launch of the Saie Climate Initiative they have expanded their recovery efforts through rePurpose Global. Saie is on a mission to recover over 5 million pounds of plastic waste in just three years.
4 Countries with Saie sponsored impact projects
581,313 lbs plastic waste recovered as of May 2025
2K waste workers supported
Through rePurpose Impact Projects, hard-to-recycle plastics will be repurposed into homes, schools, and playgrounds and 50K people will gain access to structured waste management, improving health, sanitation, and livelihoods. The Saie Climate Initiative also empowers over 2,000 female waste workers with fair wages, healthcare, and social security– through recovery efforts.
The UN reports that women not only bear the brunt of climate change's global impacts but are also key drivers of sustainable purchasing and community-wide transformation. Saie formed an all-women advisory board, including rePurpose Global co-founder, Svanika Balasubramanian to further guide their sustainability efforts.
Saie has established itself from launch as a leader in clean beauty and sustainability. Since 2021 they have worked to remove twice as much plastic waste from the planet as they create and now, they’ve expanded their recovery efforts to drive their goal of recovering 5 million lbs by 2027. Saie is creating a greener planet, bringing jobs and infrastructures to communities in need, and investing in female expertise to continue climate discussions.
Saie is on track to reach $100 million in sales since the launch of their climate initiative. Saie has been recognized as a Sephora Planet Aware brand, resonating with eco-conscious consumers and strengthening brand loyalty. They highlight their impact on the waste crisis through an rPG impact widget on their product pages, so customers can see the direct impact of their purchase.
In 2024, Saie produced Planet vs Plastic, a docuseries, with rePurpose showcasing the team’s impact in Goa, India, and the work they are doing to solve the waste crisis. Saie’s journey proves that bold action on plastic waste creates real impact—environmentally, socially, and for business success. To read more about the Saie Climate Initiative visit their website.
“This is the new luxury. Products that are incredible but are also thoughtful.”
Laney Crowell, Founder of Saie Beauty
Saie Beauty is redefining beauty brand standards by blending high-performance products with bold sustainability commitments. Since 2021, they’ve partnered with rePurpose Global and now, with the Saie Climate Initiative, they’re accelerating their impact. Their commitment is not just driving environmental change but also fueling business success, resonating with conscious consumers, and strengthening their position as a leader in clean beauty.
In 2024, Saie produced Planet vs Plastic, a docuseries, with rePurpose showcasing the team’s impact in Goa, India, and the work they are doing to solve the waste crisis. Saie’s journey proves that bold action on plastic waste creates real impact—environmentally, socially, and for business success. To read more about the Saie Climate Initiative visit their website.
Saie Beauty is redefining beauty brand standards by blending high-performance products with bold sustainability commitments. Since 2021, they’ve partnered with rePurpose Global and now, with the Saie Climate Initiative, they’re accelerating their impact. Their commitment is not just driving environmental change but also fueling business success, resonating with conscious consumers, and strengthening their position as a leader in clean beauty.
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