Extraordinary

change requires extraordinary people

We believe a world free of plastic waste is achievable within our lifetimes. The real engine of change is already running - we help businesses drive transformational change at a global scale.

Our vision

We believe a world free of plastic waste is achievable within our lifetimes.

The principles that drive our impact

Our theory of change is built on five founding philosophies that drive everything we do.

Impact requires scale

We help innovators scale from early adoption to building business models that work for the mainstream economy.

Transparency drives investment

We track every kilogram of plastic recovered through our reTrace platform, providing clear impact ROI.

Urgency drives Innovation

Plastic waste is leaking into oceans and will triple by 2040. We have no time to wait for perfect solutions.

Environmental and economic justice are inseparable

The 20 million waste workers who power our recycling systems deserve dignity, fair wages, and safety—not just as a moral imperative, but because effective environmental solutions require just labor practices.

Systems Change Beats Silver Bullets

We need systemic change that incentivizes reuse, recyclability, and regulation—not choosing between upstream and downstream solutions, but creating an entirely new framework that addresses the whole cycle.

Leadership

Nine countries. One team. One mission.

Svanika Balasubramanian
Svanika Balasubramanian
CHIEF EXECUTIVE OFFICER

Svanika is a social entrepreneur and global advocate for circularity, climate finance, and inclusive development.

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Aditya Siroya
Aditya Siroya
CHIEF IMPACT OFFICER

Born and raised in Bengaluru, India, Aditya saw his home city’s downward spiral from India’s “Garden City” to its unfortunate moniker today as India’s “Garbage City”.

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Peter Wang Hjemdahl
Peter Wang Hjemdahl
Chief Innovation Officer & Founder

Peter is a connector at heart and works as a bridge between tenacious people and game-changing ideas, bringing together leaders and entrepreneurs to drive solutions for the most pressing societal issues of our time.

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Manika Doshi
Manika Doshi
CHIEF OPERATING OFFICER

Manika has extensive experience in strategy and operations leadership at companies like Zola and Strategy& (formerly Booz & Company)

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Matthew Boes
Matthew Boes
REVENUE

Matt has spent 10 years in start ups focused on building and scaling Revenue organizations. Matt has specialized in and has a passion for growing mission focused companies.

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Charles Pan
Charles Pan
FINANCE

Charles has 13 years of experience in corporate finance, corporate development, and investment banking including at Palantir Technologies, WestRock/Meadwestvaco, and Nomura.

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Jason Shaev
Jason Shaev
ENGINEERING

Jason is a veteran start-up leader with 15 years of experience helping start-ups scale from MVP to global impact.

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Allison Rawson
Allison Rawson
PEOPLE

Allison brings over a decade of HR leadership experience across companies like Poppin, Undertone, and several high-growth ventures. She specializes in talent strategy, organizational development, and building inclusive, high-performing cultures.

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Vinay Sharma
Vinay Sharma
IMPACT PROJECTS

Charles has 13 years of experience in corporate finance, corporate development, and investment banking including at Palantir Technologies, WestRock/Meadwestvaco, and Nomura.

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Alyssa Dizon
Alyssa Dizon
PRODUCT

Alyssa has a decade of experience building and scaling digital solutions for sustainable, equitable infrastructure that helps people and the planet including products for building decarbonization at BlocPower, democratic urban planning at Alphabet’s Sidewalk Labs, and construction fintech at Levelset (acquired by Procore Technologies).

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Join our mission

Ready to be part of the solution? We're always looking for extraordinary people to drive extraordinary change.

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Impact starts with a single step

Every piece of packaging tells a story. Companies making the biggest difference aren't the ones with the biggest budgets—they're the ones who take that first step.

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