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Innersense Organic Beauty

Innersense is committed to a future where sustainability is at the core of every product, using eco-friendly solutions that don’t sacrifice quality. Their dedication to being plastic-neutral highlights a strong resolve to reduce their environmental footprint.

Clean Beauty, Clean Planet

Innersense takes sustainability seriously, focusing on clean, safe beauty products that nourish both people and the planet. They’ve taken significant steps to reduce plastic waste as well as funding global waste recovery programs through rePurpose Global, ensuring their footprint is as minimal as possible while they work to take immediate action against the plastic crisis.

a white bottle with a label on it next to a purple flower

The Beauty of Being Plastic-Neutral

Innersense’s plastic-neutral certification means that for every piece of plastic they use, an equal amount is removed from the environment through their partnership with rePurpose Global. By funding plastic collection efforts in areas most affected by pollution, they’re directly helping clean up oceans, land environments, and support communities in hotspot pollution areas.

Beyond the cleanup efforts Innersense supports today, the brand has also invested their leadership in sustainability. Innersense CEO, Greg Starkman, sits on rePurpose Global’s advisory board and their team has participated in our Plastic Reality Project. Their team’s participation in the program highlights the brand’s deep commitment to understanding the full scope of the plastic crisis. Innersense joined rePurpose Global at the very Impact Projects they fund, bringing firsthand knowledge into their sustainability practices.

2 Impact Projects
687,106 lbs plastic waste recovered
1,678 waste workers supported
“These milestones are more than metrics— they demonstrate our mission in action.”
Greg Starkman, CEO, Innersense

Sustainability Benefits for the Brand

For Innersense, sustainability is not just a commitment—it’s a competitive advantage. As eco-conscious consumers increasingly look for brands that reflect their values, Innersense’s plastic-neutral certification positions them as a forward-thinking, responsible brand in the beauty industry.

Their sustainable actions also contribute to a more efficient and ethical supply chain, building trust and loyalty among customers who care about environmental responsibility and positioning themselves as an example for other beauty brands. By taking meaningful steps, Innersense strengthens its brand integrity as a B-corp while fostering lasting partnerships with both environmental organizations and its growing community of like-minded customers.

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