As a brand rooted in care, Ollie’s commitment to pets goes paw-in-paw with protecting the planet they roam. Through initiatives like plastic recovery and by making mindful packaging choices, Ollie is proving that doing right by dogs can also mean doing right by the Earth.
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As a company that delivers nutritious, human-grade meals for dogs, Ollie is focused on caring for pets from the inside out—and that includes protecting the planet they play on. From prioritizing recyclable packaging to promoting conscious consumption, sustainability is woven into Ollie’s values. Their Earth Month campaign with rePurpose Global took that commitment further, spotlighting the issue of plastic waste and supporting global efforts to clean it up.
During Earth Month, Ollie teamed up with rePurpose Global to raise awareness about the plastic crisis and fund the recovery of plastic waste from our environment. This activation allowed Ollie to have a meaningful impact—recovering thousands of pounds of plastic while educating their community on the importance of reducing waste.
During Earth Month 2025, Ollie funded rePurpose Global’s Impact Project Paraíso de Ballenas, in Colombia, removing plastic waste from leaking into the ocean and threatening the health of nearby whale nurseries. rePurpose Global Impact Projects, like Paraíso de Ballenas, provide waste workers with fair wages, safe working conditions, and the community infrastructure to continue to keep plastic out of nature.
By showing up for the planet this April, Ollie reinforced that their commitment to sustainability isn’t just a box to check—it's a core part of how they do business, from the food they make to the future they’re helping build.
1 Impact Project
37,500 lbs plastic waste recovered
15 waste workers supported
“We’re proud to be partnering with rePurpose Global to clean up this critically important habitat.”
Mia Davis, Chief Impact Officer, Ollie
Ollie’s partnership with rePurpose Global gave the brand a strong, authentic, Earth Month story to tell—one that resonated with eco-conscious customers and pet parents alike. The campaign offered content and messaging that extended across email, social, and product storytelling, deepening customer engagement and building trust through transparency and action. It also garnered the brand attention from industry publications such as Pet Food Processing and Pet Food Industry.
Beyond brand affinity, the activation strengthened Ollie’s role as a purpose-driven leader in the pet food space. It helped the brand stand out in a saturated DTC market by aligning with a global mission and demonstrating that sustainability isn’t just for humans—it’s part of caring for our four-legged family members, too.
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