See All Projects
rePurpose

Paraíso de Ballenas

Helping protect whale breeding ground on Colombia's Pacific coast by recovering waste from hard-to-reach communities.

Buenaventura, Colombia
134,012

lbs of plastic waste removed

15

waste workers formally employed

Paraíso de Ballenas

rePurpose impact framework in action

The BASE Framework is our leading impact creation process that is the strong foundation for each rePurpose Global plastic recovery impact project. This framework ensures that our interventions in each geography create additional, impactful and verifiable outcomes.

Baseline

Plastic burning and direct leakage
  • Buenaventura's river-side communities and Maguipi,  had no plastic collection due to its remote location.
  • Waste is often burnt.
  • Plastic is reaching the ocean, threatening the health of nearby whale nurseries.

Additionality

Ocean-bound plastic collected from beaches and local communities
  • Collection from beaches and communities along the Pacific Coast, via boat.
  • Transportation to the most suitable end-destination including recycling (even for contaminated waste.

Solution

Solution for Paraiso de Ballenas
  • Local partnership to clean up beaches and raise awareness.
  • Transportation by boat to recycling facility.
  • Recycling partnership to address contaminated plastic waste.

Evaluation

Thorough audit and assurance process
  • Plastic recovered through each project is tracked and traced via reTrace technology.
  • Through the year, in line with a comprehensive guide to audit and assurance, each project undergoes multiple audits for environmental compliance and social safeguards. These are carried out by both internal and external teams.

Impact guaranteed with rePurpose’s proprietary technology - reTrace

reTrace™ is rePurpose Global's proprietary technology tool for impact verification. Every kilogram of plastic waste is recorded, uploaded, and verified through a chain-of-custody approach.

reTrace™ makes all impact data readily available for regular third-party audits.

95% of consumers believe the rePurpose Plastic Neutral badge helps companies stand out in ecomm

90+
Packaging regulations automated from a single platform
100%
of customers save on packaging compliance fees

Ready to transform your packaging strategy?

Join 500+ CPG brands who've streamlined their packaging compliance and claims with rePurpose Global.