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Pavitra Parvat

Protecting the foothills of Himalaya with an end-to-end solution for nature-bound plastic.

Uttarakhand, India
605,942

lbs of plastic waste removed

29

waste workers formally employed

Pavitra Parvat

rePurpose impact framework in action

The BASE Framework is our leading impact creation process that is the strong foundation for each rePurpose Global plastic recovery impact project. This framework ensures that our interventions in each geography create additional, impactful and verifiable outcomes.

Baseline

Pollution Impacting Hills and Rivers
  • More than 80% of low value plastic waste generated end up being mismanaged.
  • Mountainous region makes collection challenging and expensive.
  • High tourism resulting into high plastic waste generation.

Additionality

End-to-End Waste Management for Low-Value Plastic
  • Increase collection rates
  • Operations and equipment upgrade to increase capacity

Solution

Solution for Pavitra Parvat
  • Public Private Partnership to enable consistent household collection.
  • Sorting and segregation with upgraded infrastructure.
  • Transportation to the best end destination.
  • Clean up drives for awareness and protecting nature.

Evaluation

Thorough audit and assurance process
  • Plastic recovered through each project is tracked and traced via reTrace technology.
  • Through the year, in line with a comprehensive guide to audit and assurance, each project undergoes multiple audits for environmental compliance and social safeguards. These are carried out by both internal and external teams.

Impact guaranteed with rePurpose’s proprietary technology - reTrace

reTrace™ is rePurpose Global's proprietary technology tool for impact verification. Every kilogram of plastic waste is recorded, uploaded, and verified through a chain-of-custody approach.

reTrace™ makes all impact data readily available for regular third-party audits.

95% of consumers believe the rePurpose Plastic Neutral badge helps companies stand out in ecomm

90+
Packaging regulations automated from a single platform
100%
of customers save on packaging compliance fees

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