95% of consumers say they'd pay more for products that fund plastic recovery. AE Global and rePurpose Global are putting that data to work — directly on the packaging. Recycling Today covers the launch of two new on-pack certification badges: Plastic Neutral (recovering an equivalent weight of plastic to what's used in the packaging) and Plastic Negative (recovering twice that amount). Backed by rePurpose Global's end-to-end verification system — traceable data, impact reporting, and regular third-party audits — the badges give brands a credible, shelf-visible way to signal accountability. The piece also highlights the scale of AE Global's existing commitment: 380,000 lbs of ocean-bound plastic already removed through its "Talk Trash" sustainability programme, equivalent to over 9.6 million 16oz water bottles.
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