Consumer brands prepare for packaging reduction laws

Positions California's Individual Source Reduction Plan deadline (August 1) as one front in a wider EPR wave also moving through Oregon and Maryland, and explains the mechanics brands are new to: registering with and paying fees to the Circular Action Alliance (CAA), a privately run entity authorized by the state to set and collect packaging fees across materials from glass and aluminum to paper and plastic. Cites rePurpose Global's five approved source reduction pathways — material switching, lightweighting, PCR content, elimination, reuse/refill — as the framework brands are now building compliance plans around.