Citeline spoke with Alyssa Dizon, director of product at rePurpose Global, about the specific compliance pressures facing personal care and beauty packaging under California's SB 54. Dizon walks through why a credible Individual Source Reduction Plan has to start with a clean 2023 baseline rather than a rushed final-weeks data pull, and why brands that haven't started yet are better off building from what they actually have than waiting to reconstruct a complete picture first.
The conversation gets specific to beauty and personal care's hardest packaging problems: small multi-material formats like ampoules and sample sachets that current sorting equipment struggles to process, and delivery systems like pump mechanisms and airless dispensers that define premium positioning but can take one and a half to three years to redesign. Dizon explains why many brands are winning faster, cleaner reductions on secondary and transport packaging while scoping the harder primary-packaging redesigns on a longer timeline. She also covers the component-level data gaps unique to a category where a single SKU can carry five or six separate reportable parts, how California's fee and bonus-malus structure should factor into packaging decisions before tooling budget is committed, and why building packaging data once, at the component level, is what lets a brand absorb SB 54's ongoing revisions — and the growing list of other state EPR programs — without starting over each time.
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