Built around a Q&A with Alyssa Dizon, Head of Product at rePurpose Global, this piece digs into why beauty and aesthetics brands carry a disproportionate compliance burden: packaging complexity is high relative to unit volume, and component count — one of the two metrics California locked at 2023 levels — is easy to under-manage next to plastic weight. It covers two mistakes brands are making right now (treating a flexible-pouch switch as automatic pathway credit when flexible plastics aren't currently recyclable in California, and assuming refill-at-home systems remove the single-use refill pouch from reporting obligations), and explains why "back-bar" products used by aestheticians during treatments are reportable — not exempt as B2B materials — because the aesthetician or clinic is legally the "consumer" under SB 54.
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