California's source reduction plans were due Aug. 1, but Resource Recycling's conversation with Alyssa Dizon, head of product at rePurpose Global, makes the case that the filing itself was the easy part. Dizon walks through why the exercise landed on producers as a five-year forecasting requirement rather than a backward-looking report, arriving just 60 days after an already difficult May supply-reporting deadline and against guidance that kept shifting throughout the window.
The interview's central correction: the widespread belief that SB 54's 25% reduction target is an individual company requirement. Dizon explains the target applies collectively across CAA's full producer base, and that the plan itself functions as a data-collection exercise to help CAA forecast realistic reduction across the whole pool, not a per-company scorecard. She also addresses how producers are responding to active litigation, why she expects the compliance burden to increase rather than ease as annual bonus-and-malus recalibration and a growing, unharmonized set of state programs come online through 2032, and why California's approach doesn't map cleanly onto newer programs like Colorado, Oregon, or Illinois.
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