September 23, 2025 – rePurpose Global, the pioneer of verified plastic recovery programs for CPG brands, today announced the launch of its comprehensive packaging compliance platform. Building on nearly a decade of helping brands measure their plastic footprint and take action to reduce plastic waste through verified recovery projects, rePurpose now addresses the mounting regulatory pressure across 45+ packaging regulations, including state-specific Extended Producer Responsibility (EPR) laws that require companies to report and pay fees on their entire packaging footprint. The comprehensive platform enables brands to handle everything related to packaging sustainability under one roof—measure their footprint, reduce environmental impact, recover plastic waste, and report compliance—streamlining what was once a fragmented process across multiple vendors.

With California's EPR law requiring comprehensive packaging data reporting by November 15, 2025, every CPG company with annual revenues exceeding $1 million in California must now track and report detailed packaging data across their entire product portfolio - including material types, weights, recycling content, and end-of-life disposal costs - while paying fees based on environmental impact and recyclability rates. These complex requirements span multiple packaging categories and must be replicated as similar laws roll out across multiple states.

rePurpose offers the industry's most streamlined compliance platform to address EPR regulations and beyond, reducing what traditionally takes 2+ months down to just 2 weeks to achieve compliance in your first state, then easily expanding to additional states with minimal additional work. The automated system helps companies avoid up to $50,000 per day in potential fines while saving over 200 hours of internal work compared to manual compliance processes.

"California's EPR deadline represents the most significant regulatory action aimed at addressing packaging that CPG brands have ever faced," said Svanika Balasubramanian, CEO at rePurpose Global. "We've spent nearly a decade as pioneers of verified plastic recovery, helping brands measure their plastic footprint and fund voluntary plastic removal from nature through our global partner network. We've recovered over 88 million pounds of plastic waste while supporting 2,300+ waste workers across 12 active impact projects. This compliance platform represents the natural evolution of that packaging data expertise, helping brands meet regulatory requirements with minimum effort and maximum confidence."

The compliance platform represents a natural evolution of rePurpose's comprehensive approach to packaging sustainability. Where brands once needed multiple vendors to measure their environmental impact, reduce their footprint, recover plastic waste, and report compliance, rePurpose now offers all these capabilities in one integrated platform. This unified approach eliminates the complexity of managing multiple relationships while ensuring consistency across all sustainability and compliance efforts.

Unlike traditional consulting approaches, rePurpose combines deep regulatory expertise with technology automation, enabling companies to maintain compliance without building internal teams. The platform addresses not only EPR requirements but also emerging regulations including California's Truth in Labeling law and Canada's Federal Plastics Registry, providing comprehensive coverage for the evolving regulatory landscape.

"I was skeptical that I didn't need it, and once I got involved and got far along, I realized that it was exactly what we needed," said Steve Marko, R&D Director at Tillamook. "I've been able to go back to my day job and do the things that are more important and valuable. rePurpose came and ran the numbers, looked at the errors, re-classified our materials, and the number is about $100,000 savings for our Oregon credit coming back. So it's already paid for itself."

The launch comes as regulatory momentum accelerates nationwide. Seven states now have active EPR laws, with more than a dozen additional states advancing similar legislation. California's November deadline affects companies nationwide that sell into the state, while Washington and Maryland follow with March 2026 and July 2026 deadlines respectively. Beyond EPR, 12 states have banned expanded polystyrene and related problematic plastics with key compliance deadlines in 2025-2026.

"I fully expect that I'm literally going to get probably four to five hours of my life back every week," added Marko. "I don't have to attend every single one of those webinars and build PowerPoints and try to make sure everybody in my team knows where we're at, and we can just have you guys take it over."

Assess Your California EPR Liability for Free: CPG companies can evaluate their compliance requirements and potential fee exposure through rePurpose Global's free liability assessment at repurpose.global. Get an estimate of your reporting obligations ahead of California's November 15, 2025 deadline.

About rePurpose Global: Founded in 2017, rePurpose Global is the leading Packaging Sustainability & Compliance platform for CPG brands. As pioneers of verified plastic recovery, the company enables brands to measure their plastic footprint and recover plastic waste from nature through a global partner network while streamlining compliance across 45+ packaging regulations. rePurpose has recovered over 88 million pounds of plastic waste, supported 2,300+ waste workers, and maintains 12 active impact projects worldwide. The company's platform helps brands achieve compliance outcomes through advanced data management and regulatory expertise. rePurpose Global is headquartered in New York. Learn more at repurpose.global.

Media Contact:
Sarika Ponnanna
sarika@repurpose.global

For Packaging Compliance Information:
Matt Boes
matthew@repurpose.global
978-809-0405